Pedro Rey Biel

Pedro Rey Biel is an associate professor of behavioural economics at Esade Business School. Before joining Esade, he was a tenured faculty member at the Autonomous University of Barcelona. Since 2008, he has also served as a visiting professor at the Rady School of Management (University of California San Diego), where he teaches classes on managerial economics and strategy for the MBA programme. Pedro is also the lead behavioural scientist for the "All of Us" Research Programme, a key component of the United States' Precision Medicine Initiative launched by President Obama.