Mònica Casabayó is an associate professor in the Esade Department of Marketing. Her core activity consists of active participation in research projects about the methodology of transformative marketing research. She has published in various national and international journals specialised in marketing.
She came to Esade gradually and progressively from the professional world. She was a member of the AECOC's Marketing and Merchandising Committee and Marketing Director of Euromadi Ibérica. She has combined her work at Esade with consultancy projects for several companies, including Decathlon, Mahou, la Caixa, and Syngenta, among others.