Asma Naimi is a PhD candidate at Esade Business School in Barcelona, Spain. Her research focuses on the role of social entrepreneurship in tackling large scale societal challenges that span borders, such as migration, poverty, inequality and injustice. She studies the direct actions of social entrepreneurs to create impact and their communication practices to create awareness and mobilise support. She worked as a consultant in the field of international development, social entrepreneurship and corporate social responsibility. Combining an eager, energetic and entrepreneurial approach, she aims to create knowledge that makes a positive impact on society, building a bridge between academia and practice.