Do Better | Esade Insights & Knowledge hub

- Innovation & technology
Can generative AI increase inequalities in the workplace?

Toni Roldán

03 October 2024

While previous waves of automation primarily affected blue-collar jobs, GenAI impacts knowledge-intensive skills. A study suggests that high-ability individuals benefit significantly more from this technology.
- Innovation & technology
Where does the data used by generative AI come from?

Marc Cortés

01 October 2024

Training the algorithms that make AI ‘think,’ requires a large amount of data and computational power. There is some doubt as to whether the exponential growth of recent years can be sustained.
- Innovation & technology
For the common good: The political economics of data in the life sciences

Jonathan Wareham

26 September 2024

A six-year longitudinal study illustrates how public-private partnerships shape and share their data, balancing the commercial and scientific interests of their partners.
- Business
Predicting the future of marketing as we enter the unknown

Do Better Team

30 September 2024

The success of marketing no longer depends solely on fulfilling consumer needs. Organizations that can predict the global conditions driving demand will be the ones that capture the market.
- Innovation & technology
Why organizations should not rush towards AI

Do Better Team

23 September 2024

The innovative potential of AI is immense, but the sector is still navigating an unstable phase. These recommendations will help organizations to start leveraging AI right now.

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Research insights

- Innovation & technology
ASMR is causing a sensation in advertising — but is it worth the risk?

12 September 2024 6 min read
- Social
When it comes to diversity, should advertising reflect or shape society?

15 July 2024 6 min read
- Social
Is impact as ‘material’ as financials in decision-making?

25 July 2024 6 min read

Research insights

Innovation & technology

ASMR is causing a sensation in advertising — but is it worth the risk?

12 September 2024 6 min read

Social

When it comes to diversity, should advertising reflect or shape society?

15 July 2024 6 min read

Social

Is impact as ‘material’ as financials in decision-making?

25 July 2024 6 min read

Socratic Dialogue for business: The importance of voicing values

Esade Lecturer Sira Abenoza brings back Socrates’ spirit to provide managers with tools for joint reflection to clarify and confidently express their values, while including responsible and ethical reasoning in their decisions.

View video

What's new

Business

Can generative AI increase inequalities in the workplace?

Where does the data used by generative AI come from?

For the common good: The political economics of data in the life sciences

Predicting the future of marketing as we enter the unknown

Why organizations should not rush towards AI

Research insights

ASMR is causing a sensation in advertising — but is it worth the risk?

When it comes to diversity, should advertising reflect or shape society?

Is impact as ‘material’ as financials in decision-making?

Research insights

ASMR is causing a sensation in advertising — but is it worth the risk?

When it comes to diversity, should advertising reflect or shape society?

Is impact as ‘material’ as financials in decision-making?

Socratic Dialogue for business: The importance of voicing values

What's new

What's new

Strategic Workforce Planning: The value of anticipation

Where should marketing focus in the digital age?

Brand sustainability starts with strategic communications

What can ethics and spirituality contribute to the development of AI?

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