Jaime Castelló has been a lecturer in the Marketing Management Department at Esade Business School since 2005. He holds a degree in economics from the University of Valencia (Spain), an MBA from Esade Business School, and a PhD in business administration (DBA) from Kingston University (London). Before joining Esade, Jaime held management positions in marketing and sales in multinational companies in Spain and abroad. He is currently director of the Executive Master in Marketing and Sales (EMMV) in Madrid, and leader of the Sales and Key Account Management Knowledge Cluster at Esade. Jaime has also been acknowledged as one of the leading lecturers in the use of innovative technologies in management education.