Marco Bertini is a professor of marketing at Esade and co-founder of the school’s Institute for Data-Driven Decisions. He received his doctorate from Harvard Business School, and previously served on the faculty at London Business School. He is co-author of the book The ends game: How smart companies stop selling products and start delivering value (MIT Press), which explores how modern technology stimulates accountability, challenging organisations to succeed from the quality of the outcomes they deliver rather than the offerings they bring to market.
The remainder of his research, which for the most part lies at the interface of the economics and psychology of pricing decisions, appears in the leading journals for management science and practice, including Harvard Business Review, MIT Sloan Management Review, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. His research and commentary are often featured in media outlets such as the BBC, Financial Times, Forbes, The New York Times, and The Wall Street Journal.