Verena Schoenmueller is an Assistant Professor in the Department of Marketing at Esade. Before joining Esade, she was an Assistant Professor in the Department of Marketing at Bocconi Business School. She holds a PhD from the University of Basel and was a Postdoctoral Research Fellow at Columbia Business School. Her research focuses primarily on studying user-generated content on online platforms and social media, as well as political marketing.
Her work has been published in leading marketing journals, including the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing. Her work received recognition as a finalist for several awards, including the 2021 Paul E. Green Best Paper Award, the 2024 John D. C. Little Paper Award, and the 2025 Weitz-Winer-O'Dell Award.