3 tips for entrepreneurs trying to survive the Covid-19 crisis

When studying entrepreneurial action under uncertainty, one key question is whether entrepreneurs may benefit from planning to produce an organised response, and whether having a plan is enough to navigate through a crisis. Research shows that planning processes could have a positive effect on survival and on venture performance – as long as it is not overdone.

To provide insight into how entrepreneurs can take action and respond to the pandemic, Esade associate professor Jan Brinckmann suggests examining three major perspectives: business planning, frugality and social support.

This infographic is based on research findings published by Jan Brinckmann in the Journal of Venturing Insights.