David is a senior lecturer and Associate Dean of the Full-Time MBA program at Esade. He has a PhD in Digital Strategy from the UIC (International University of Catalonia). He is an engineer in Electronics and Telecommunications and has a master in Project Management. He also has an MBA from Esade and the Fuqua School of Business (Duke University, USA). He is an expert in digital marketing, e-commerce, strategy and digital transformation in the company with more than 20 years’ professional experience in the world of IT. He has founded several start-ups and consulting firms.