Eugenia Bieto is director of the Esade Women Initiative (EWI) and professor of the Department of Strategy and General Management at Esade Business School. She is the founder of the Esade Entrepreneur Institute (EEI) and has been involved in the world of entrepreneurship where she became an expert in the creation and management of new companies, the implementation of strategic innovation programmes in companies and the development of new lines of business. She currently devotes part of her professional activity to gender equality policies.
She has served as director general of Esade (2010-2018), president of CEMS (2016-2018), deputy director of the Centre for Innovation and Business Development for territorial balance policies, and has held several positions in the Institute for Small and Medium Industry from Valencia to promote business creation. She has collaborated with companies in implementing corporate entrepreneurship projects and has advised organizations on measures to promote entrepreneurship.