Eugenia Bieto is director of the Esade Women Initiative (EWI) and Associate Professor of the Department of Strategy and General Management. She has been involved in the world of entrepreneurship where she became an expert with the creation and management of new companies, the implementation of strategic innovation programmes in companies and the development of new lines of business. She has also developed her career in the design and application of public policies encouraging entrepreneurship.
She has served as director general of Esade (2010-2018), deputy director of the Centre for Innovation and Business Development for territorial balance policies and has held several positions in the Institute for Small and Medium Industry from Valencia to promote business creation. She has collaborated with companies in implementing corporate entrepreneurship projects and has advised organisations on measures to promote entrepreneurship.