Prof. Evangelidis holds a PhD in Marketing and MScBA specialized in Marketing both cum laude from the Rotterdam School of Management of the Erasmus Universiteit Rotterdam. He graduated in Marketing and Communication from the Athens University of Economics and Business. Evangelidis studies consumer decision-making processes and his research is mainly focused on understanding how people's use of attribute information and decision-making behavior can be influenced by changes in the decision context.
His studies have been published in leading marketing, management and psychology journals such as the Journal of Marketing Research, Management Science, Psychological Science and the Journal of Experimental Psychology: General. His findings have been reported in such popular media outlets as The New York Times, the Boston Globe and The Huffington Post.