While social media undoubtedly brings many benefits to the lives of its users, its complexity means there may be more going on than is clear on the surface. A growing body of research suggests many potential "dark sides" to be aware of.

Esade associate professor Alexis Mavrommatis and his co-authors have categorised the risks of social media and how users recognise and respond to these risks. "We can take back control by controlling our behaviour," says Mavrommatis. The researchers suggest we start with full awareness of the "echo chamber" effect by which our social feeds get distorted and reinforced, as the network serves up more and more of what we already believe and want to see.

This infographic is based on research findings published in the European Management Journal.

Social media risks

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