How AI, sustainability and governance are reshaping corporate communication
When words become cheap and effortless to generate, how do we distinguish genuine commitments from perfectly crafted narratives? And ultimately, what makes corporate communication credible?
Today, the economics of corporate language is shifting rapidly. Generative AI can produce polished disclosures in seconds. ESG metrics are expanding what firms are expected to communicate. And governance structures—from executive compensation to disclosure strategies—are becoming more complex and more visible.
But this creates a fundamental tension: as it becomes easier for firms to say the right things, how can investors and stakeholders identify what’s actually true?
In this episode of Risk and Return, Martí Guasch, Assistant Professor of Accounting at Esade Business School, explores how corporate communication is evolving in the age of generative AI—drawing on insights from the Barcelona Accounting Summer Workshop, co-organized with Universitat Pompeu Fabra.
Hosted by Omar Rachedi, Risk and Return brings together leading scholars and practitioners to cut through the jargon and uncover how markets, businesses, and policies shape the world we live in.