Bart de Langhe

Associate professor, Department of Marketing at Esade

6 contributions

Bart de Langhe is an associate professor of marketing at Esade. Before joining Esade, he was on the faculty for six years at the Leeds School of Business at the University of Colorado-Boulder (USA). He has had visiting positions at the University of Chicago Booth School of Business, Rotterdam School of Management and KU Leuven.

Bart's research examines how consumers and managers make judgments and decisions, with a specific emphasis on intuitions about data, metrics and statistics. He has published articles in leading academic journals in marketing and management, such as the Journal of Consumer Research, Journal of Marketing Research, Management Science, and Organisational Behavior and Human Decision Processes.

His work is featured regularly in popular outlets, such as Harvard Business Review, The Wall Street Journal and The New York Times. In 2017, he was recognised by the Marketing Science Institute as one of the most promising young scholars in marketing.