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The most read articles of 2025

2 min read

Tesla’s crisis, the cultural and environmental dimensions of AI, the impact of the Super Bowl, and the fight against fake news were the topics that resonated most strongly within the Do Better community.

Do Better Team

As every year, we reach the end of 2025 with a round-up of the articles that sparked the greatest interest. Leading the list are Tesla’s brand crisis, driven by the politicization of its CEO, Elon Musk, and an analysis of how cultural differences shape our relationship with AI. Close behind are the battle against fake news on social media, the economic impact of the Super Bowl, and the carbon footprint of AI.

Once again, thank you for being with us. See you in 2026!

La silueta de Elon Musk frente al logo de Tesla

Tesla and the identity crisis: When branding and leadership collide

With Oriol Iglesias

Tesla’s branding dilemma serves as a cautionary tale for businesses worldwide: a strong brand is built not just on words but on sustained, authentic commitment—including from its leadership.

 

Mosaico sobre diferencias culturales e IA

How reactions to AI are shaped by cultural differences

With Ana Valenzuela

Cultural differences shape how societies perceive and integrate AI into daily life. While individualistic cultures tend to view this technology as a threat to autonomy, collectivist cultures are likely to see it as an extension of the self. 

 

Una mano controla cual titiretero a una persona que consume fake news en su móvil

Lessons from social media history for the war on fake news

With Verena Schoenmueller

Analyzing users' past social media posts can help predict who is likely to share fake news and inform interventions to potentially curb its spread. 

 

What is the economic and advertising impact of the Super Bowl?

With David López López

The Super Bowl is not just a sports event. It has major effects on other industries and has become a global advertising powerhouse, attracting brands willing to invest millions to capture the attention of viewers. 

 

Centro de datos de entrenamiento de IA

Is artificial intelligence sustainable?

With Paula Subías and Irene Unceta

The AI industry has pursued a development path with high economic and ecological costs. However, recent market innovations show that a more sustainable formula is possible.

Do Better Team

Do Better Content Team

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