Oriol Iglesias

Associate professor, Department of Marketing at Esade Business School

13 contributions

Oriol Iglesias is an Associate Professor and Head at the Marketing Department. Previously, at Esade, he has also been Director of the Esade Brand Institute (leading consultancy firm on brand management in Spain) and Chair of the Research Group on Brand Management.He is member of the Scientific Committee of the Global Brand Conference and member of the Scientific Committee of the Special Interest Group on Brand, Identity, and Corporate Reputation of the Academy of Marketing (AM). He is also member of the Editorial Board of the Journal of Brand Management and member of the Editorial Review Board of the Journal of Product and Brand Management. He has also been for 6 years member of the Executive Committee of the European Marketing Academy (EMAC).

His research has been published in top international academic journals, such as California Management Review, Journal of Business Ethics, Business & Society, Industrial Marketing Management, Journal of Business Reesearch, and European Journal of Marketing, among others. His last book is "In good conscience: do the right thing while building a profitable business", published by Palgrave.Oriol has consulted and/or developed custom in company training for worldwide leadings firms from many different sectors, such as Porsche, Audi, Volkswagen, Telefónica, HP, Nestlé, Sara Lee, Banco de Santander, PwC, Ogilvy, etc. Before joining Esade he was Partner and CEO of Wakaa Networks, a consultancy firm specialized in the field of strategic marketing, for seven years. In parallel, he was also a Partner and CEO at El Terrat Online, a firm which produces TV programs, films and theatre plays. Previously, he was Senior Consultant first, and then General Manager, at ATI-Markefin (a consultancy firm in marketing strategy). He began his career working in the Marketing Department at Xerox.