Profitable and conscientious: Redefining business success with Oriol Iglesias

Coffee Break by Esade Executive Education is a space where coffee meets great ideas. In this episode, we delve into the future of business success. What will define success in 5 years? Every day more and more evidence comes to light showing how success should be measured not just in profits, but in positive impact; what our company contributes to society has become the fundamental question for consumers and employees alike. Are we talking about a utopia, or a reality that has already arrived?

Our guest today is someone who not only understands this new paradigm, but is shaping it with his ideas and teachings. Join us with Oriol Iglesias, professor in the Department of Marketing Management at Esade and co-author of the book In good conscience: Do the right thing while building a profitable business. Together with Oriol, we explore a management model that transforms organizations into profitable and conscious entities.