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Theater and business: The art of better communication in the executive world
Mercedes Segura

Theater and business: The art of better communication in the executive world

Business 12 May 2025

The tools of acting—emotion, presence, rehearsal, and storytelling—can transform any act of professional communication into a memorable, authentic, and effective performance.

Do Better Team

How can theater help executives communicate with greater impact? In this video, Mercedes Segura, academic collaborator at Esade and lecturer in public speaking and executive communication, invites us to reflect on the parallels between the business world and the stage. An actor’s tools—emotion, presence, rehearsal, and storytelling—can transform any act of professional communication into a memorable, authentic, and effective performance. 

Do Better Team

Do Better Content Team

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